Correction to the Special Regulations for the Evaluation of Picture Postcards Exhibits at FEPA Exhibitions
The additions from the Austrian Federation are now included:
Regulations, 3.1 Idea, Plan and Treatment, last paragraph: The variety (Diversity of the material is of particular importance.
Guidelines: 3.1 Idea, Plan and Treatment, paragraph 3, added sentence: The variety (diversity) of the material is important and will be rewarded.
Three further short paragraphs are added to this section:
The treatment and detailed description of typography, printing method, and printer/publisher is equally important. If such information is not available, the reason why should be explained.
Original photographic archive material used as a basis for essays and proofs in the production of a picture postcard will be rewarded.
Privately produced photo postcards, which are sent by the postal service, are not in themselves suitable for a whole exhibit, although they are allowed as part of an exhibit.
The full and final version is printed below.
Special Regulations for the Evaluation of Picture Postcard Exhibits at FEPA Exhibitions
Athens 15 November 2015
1. Competition Exhibitions
The Picture Postcard class is accepted as a competitive class for National, Regional, and FEPA exhibitions, approved by the relevant federations.
2. Definition of a Picture Postcard
A Picture Postcard must have an illustration. Furthermore …
– Used Picture Postcards (circulated through the postal service or in any other manner treated postally) must show that they have been through a postal service.
– Unused (non-postally treated) Picture Postcards must have printed text or printed address lines, for example a postage area, which shows that the card is meant to be posted without an envelope.
– Only original contemporary Picture Postcards are allowed, i.e. reprints produced at a later time should only be shown exceptionally.
– Picture Postcard may be produced by different kinds of material (hand drawn or painted, embroidered, etc.).
– The exhibit must be able to be displayed in exhibition frames of the standard international format of 16 A4 pages per frame or equivalent.
3. Principles for the Development of the Exhibit
3.1 Idea, Plan and Treatment
A Picture Postcard exhibit is treated according to a geographical (topographical) topic, a thematic topic, or according to a special aspect (an artist, the printing, the material), completely according to the exhibitor’s own choice.
The title and plan must be presented on the introductory page and must be written in one of the official FIP languages.
The plan must show the intention and the structure of the exhibit. The title as well as the main and sub sections of the exhibit must show the structure and logical development through the exhibit and demonstrate personal creativity, knowledge, and research.
The title must mirror the content of the exhibit in the best possible way. The treatment of the exhibit must be according to the title and plan. Each Picture Postcard must have a connection with the chosen topic.
The variety (diversity) of the material is of particular importance.
3.2 Knowledge and Research
Research is a pre-requisite for knowledge of the topic and the Picture Postcards, and this is demonstrated in a brief text in connection with each Picture Postcard.
3.3 Condition and Rarity
Items selected should show the best possible quality available for the chosen subject. Rarity is directly related to the difficulty in finding such postcards, the difficulty of acquisition.
3.4 Presentation
The recommended exhibit sheet sizes are:
1) 21cm x 29,7cm (A4 size) or 23cm x 29cm – 4 sheets in one row
2) 42cm x 29,7cm (A3 size) or 46cm x 29cm – 2 sheets in one row
3) 31cm x 29m – 3 sheets in one row.
4. Judging the Exhibit
A Picture Postcard exhibit must be judged by a jury composed of experts of this material, agreed by the relevant federation(s).
5. Evaluation
The exhibits will be evaluated according to the following criteria:
Idea, plan (10) and treatment (20) 30
Knowledge and research 35
Condition (10) and rarity (20) 30
Presentation 5
TOTAL 100
6. Awards
Awards made according to these regulations may be determined by the exhibition organising committee in co-operation with relevant federation(s).
Picture Postcard exhibits may be awarded special prizes and the jury’s felicitations.
7. Concluding Provision
7.1 In the event of any discrepancies in the text, arising from translation, the English text shall prevail.
7.2 These Special Regulations for the Evaluation of Picture Postcard Exhibits a FEPA Exhibitions were approved by the FEPA Congress in Athens, on 15 November 2015. They are subject to review by the 2018 FEPA Congress. These regulations apply to all those exhibitions granted FEPA Patronage, Support or Recognition at, or following the 2015 FEPA Congress.
Guidelines for Judging Picture Postcard Exhibits
1 Introduction
1.1 The aim of these guidelines is to support the jury as well as the exhibitor and provide practical advice as to how the special regulations for Picture Postcard exhibits should be used.
1.2 The special regulations for Picture Postcard exhibits include the general principles on what the Picture Postcard exhibit may contain, and how it should be treated and presented.
1.3 These guidelines are not comprehensive. Every exhibit is judged on its own merit.
1.4 The exhibitor may take advantage of presenting the exhibit more thoroughly in a synopsis to be
sent to the Organising Committee before the exhibition. A synopsis does not replace the
introductory page or plan, but complements it by presenting in more detail the treatment, choice,
research, knowledge, and presentation of the exhibit. It is recommended that a synopsis contain
a maximum of two single sided A4 pages.
2 Definitions of a Picture Postcard Exhibit
2.1 The Exhibit
A Picture Postcard exhibit can have a geographical (topographical) treatment, including for example illustrations from a place or an area. It can also be developed thematically. An event may be shown as a form of reportage, or the exhibit may have the photographer, the artist, the printer, the printing process or the material as the topic. Original thinking and creativity may also lead to different treatments of an exhibit.
2.2 The Picture Postcard
The size, shape and material of the Picture Postcards may vary. The emphasis is on the picture, and not on the use or philatelic peculiarities (if present). Picture Postcards may be unused or used (sent through a mail system). Unused Picture Postcards should have printed address lines, stamp box, or other such markings, showing that the item was intended to be sent without cover.
3 Judging Criteria
3.1 Idea, Plan and Treatment
There must be a clear connection between title, structure and treatment, including information on how the exhibitor has chosen to develop the topic, i.e. the choice of Picture Postcards to illustrate the topic, and how the exhibitor has used the material. The introduction should lead to the story line which carries the viewer through the exhibit. Originality, imagination, and creative ideas will be specially awarded.
The idea and plan will be evaluated according to the correspondence between the title, the plan, and the development of the story through the whole exhibit.
The treatment will be evaluated by considering the choice of the items, and where they are placed within the storyline, as well as the positioning of the appropriate text in relation to the item. The variety (diversity) of the material is important and will be rewarded.
The treatment and detailed description of typography, printing method, and printer/publisher is equally important. If such information is not available, the reason why should be explained.
Original photographic archive material used as a basis for essays and proofs in the production of a picture postcard will be rewarded.
Privately produced photo postcards, which are sent by the postal service, are not in themselves suitable for a whole exhibit, although they are allowed as part of an exhibit.
3.2 Knowledge and Research
Research is a pre-requisite for knowledge of the topic, and this must be documented through the choice and variety of the material as well as in a brief text in connection with the Picture Postcards. The texts must contain essential information about the topic and may contain information about photographer or artist. Information about the typography, printing method, and printer/publisher may be demonstrated in an appropriate manner. Picture Postcards must be correctly chosen with regard to the topic, and the descriptive text must be correct.
Personal knowledge and research can also be demonstrated by the presence of material, where only little or no research has been undertaken, for example an unusual area of collecting. Topical knowledge may also be shown by the use of material that has a topical qualification discovered by the exhibitor.
3.3 Condition and Rarity
The best possible quality available for the chosen subject should be shown. Missing or bent corners, scratches, and scuffs, etc. will influence condition, however, a certain tolerance will be granted for older, posted items. This will also be the case for older Picture Postcards with handwriting on the picture side, before the divided back was introduced, insofar as this writing is not of a particularly bad quality with ink stains, smudging, etc.
Rarity is directly related to the difficulty in finding such postcards, the difficulty of acquisition. How difficult would it be to duplicate the exhibit. Some ‘Real Photo’ postcards may be close to unique, as they were often produced only in very small numbers. Even some printed Picture Postcards can be extremely difficult to find. Picture Postcards showing details with people, activities, transport, etc. are more important than general views.
Golden age picture postcards were often printed by several publishers in numbers of variations. The contemporary variations can be treated as originals, while modern reprints must be presented as such. Forged items, which are not clearly marked as such, will cause the downgrading of the exhibit by the Jury.
3.4 Presentation
The text must be attractive and tastefully arranged. The overall impression of the exhibit is important, as is variety in the mounting. Heavily coloured pages should be avoided. Framing or matting of the Picture Postcards may increase the visual impression. Illustrations (maps, drawings, etc.) or objects, which have a direct connection to the topic or development of the Picture Postcard, may be used in limited numbers, but not so that the Picture Postcards become secondary to the exhibit.
